What if business growth doesn’t have to come from chasing every shiny new idea, or making things harder than they need to be?
This episode is for ADHDers looking for a real-world alternative to hustle culture: build on what’s working, experiment, and make room for novelty without constantly feeling the need to tear everything down.
In this ep, I am joined by the wonderful Susanne Schotanus, ADHD writing coach and host of Basecamp to Brilliance, the summit for ADHD writers. We explore novelty, feedback, energy, and how to keep moving forward when your ADHD brain wants a fresh start. Together we unpack
✨ The novelty monster: Why we’re tempted to abandon what works for the shiny new thing.
💪 Strengths over struggle: How cultural narratives can make difficulty seem like proof of value.
💬 Asking for useful feedback: The power of directing feedback toward encouragement or big-picture input, rather than criticism.
🔁 Iterating instead of starting over: Susanne’s bootcamp story—and why one launch doesn’t define a product. “Just because the launch fails doesn’t mean the product is bad.”
🧠 Finding novelty in small changes: The joy of experimenting with messaging and offers without overhauling your entire business.
⚡ Understanding your brain and energy: Exploring what distraction might be telling you, and treating your energy as a limited resource.
✍️ The ADHD writers’ summit: Susanne shares why she created it and what’s planned for October 16–18, 2026.
If you’ve ever dismissed an easy win or scrapped a good idea too soon, my hope is that this conversation offers a refreshing way to rethink your progress—and keep building a business that works for you. Because that's all that really matters!
Further resources & links
Basecamp to Brilliance Details / Waitlist: basecamp2Brilliance.com
Grab your ticket to the summit with my affiliate link: https://tickets.basecamptobrilliance.com/?sc=2nvFGk1J&ac=Gv4YL1ss
Find out more about Susanne: https://passionatewritercoaching.com/
——————
Step into Siobhan's Unconventional World
Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
Get in touch: siobhan@revealmarketinguk.com
Disclaimer: This podcast is for educational, informational and maybe even just a little bit of entertainment purposes only and does not constitute financial, legal, or medical advice. Please be a grown-up, do your own research and seek professional guidance tailored to your situation, ok?