SEASON 6 IN DA HOUSE!!! In this brand new episode, I’m asking the question on everyone’s lips right now: How can you smooth out the freelance revenue rollercoaster and earn full-time income in part-time hours—without burning out?
If you’re a neurodivergent business owner / freelancer / entrepreneur looking for a refreshing slap in the face from something OTHER THAN hustle ’n’ grind culture, this one’s for YOU.
Oh hey. I’m ya host, Siobhan Fox, ADHD business coach and marketing strategist. In this solo episode, I share how I’ve built my own sustainable business based on a 24‑hour week, whilst navigating an AuDHD brain, parenthood, perimenopause and burnout, by designing my work to serve me and my life first. We dive into:
💡 Why the freelance rollercoaster exists – I unpack the myth of perfectly consistent £10–15k months and ask,“What is it that you really want from your business?”
🌧 Burnout, perimenopause & capacity – How hitting rock bottom forced me to focus only on what served me, my family, and my clients.
📈 Finding your income pattern – How I analysed four years of finances, spotted peak and trough months, and started planning with those patterns instead of against them.
🎯 Marketing that fits your brain – Why I lean into writing, podcasting and email, and let social media hang off the back of content I actually enjoy creating.
🔁 Smoothing vs. rolling with the ups and downs – The offers, recurring revenue, and timing strategies I use to either top up troughs or intentionally ride them out.
⏰ Full-time income on 24 hours a week – I explain why your quoted “hourly rate” isn’t real once you add in things like time off, admin and marketing:“If you actually want to earn £35 an hour, you probably need to charge more like £70.”
🌱 Treating your business like a garden – How I think about planting seeds ahead of low-energy seasons and constantly check in: “Does this actually work for me?”
If you’re exhausted by one-size-fits-all business advice, this episode will help you rethink your income, time and marketing so your business finally serves you—not the other way around.
Further resources & links
Real Hourly Rate Calculator (£15) – The exact tool I used to redesign my business model and make full-time income in part-time hours. Available at bigpicturebusinesscoach.com/resources
Work with me / stay in touch – Find ADHD-friendly business coaching, marketing support, and my email list via my website bigpicturebusinesscoach.com or drop me a message siobhan@revealmarketinguk.com
Disclaimer: This podcast is for educational, informational and maybe even just a little bit of entertainment purposes only and does not constitute financial, legal, or medical advice. Please be a grown-up, do your own research and seek professional guidance tailored to your situation, ok?