Mini-ep 14: How to stay ahead when life is lifing

Written By Siobhan Fox

How do you stay in business long‑term when things keep changing, clients disappear, and life keeps “lifing” – without constantly feeling blindsided?

I recently celebrated 7 years in business and thought: what better time to reflect on everything I've learned?! In this mini episode, I dive into Lesson 1 of my Seven Lessons for Seven Years in Business: Adapt or Die. I share the messy, real‑life truth of what it actually takes to stay ahead in business when you’re neurodivergent, juggling life, and trying to build something sustainable that works for you.

“The moment you get too comfortable is the moment something is probably about to go tits up.”

I talk about:

  • Why Comfort is a Red Flag How getting cosy with your current clients and routines can quietly put your business at risk

  • The CEO / Employee / You Framework Seeing yourself as three people:

    • CEO you – strategy, sales, direction

    • Employee you – serving clients and doing the work

    • You‑you – the human who needs sleep, food, joy, and a life

  • Simple Monthly Check‑In Questions The low‑key, high-impact “walk and ponder” questions to keep your head above the parapet:

    • What’s gone really well this month?

    • What’s actually working + where are my clients really coming from?

    • What did I love and want more of – and what do I want less of?

  • Why Social Media Isn’t the Magic Bullet Rethinking where clients actually come from (spoiler: often not Instagram) and why doubling down on what already works beats chasing shiny tactics

If you’re running a business and constantly feel one curveball away from everything falling apart, this episode will help you step back, think like a CEO, and build in simple rhythms that keep you adaptable without a giant spreadsheet or a full nervous breakdown.

Further resources & links

Listen to the full episode -  How do you keep going and stay in business? - for the remaining six lessons on pricing, burnout, boundaries, self‑investment, building your village, and being Marmite not jam: Listen Here

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Curious to know more?

Siobhan Fox
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Mini-ep 13: Can you hold the tension?