Episode 106: How do you keep going and stay in business?
How do you actually stay in business long‑term without burning out, especially as a neurodivergent, values‑led, self‑employed human?
To celebrate seven years in business, I’m sharing seven lessons I've learned the hard way, so you don't have to! The surprising truths, face‑slap moments, and practical mindset shifts that helped me go from crashed‑out corporate employee to building a business that genuinely supports my life (not the other way round).
“Work–life balance isn’t something I’m chasing anymore, it’s something I live.”
Seven Lessons - The Juicy Deets:
1. Adapt or Die Why getting too comfortable is risky, how to stay ahead when life is “lifeing”, plus the magic CEO / Employee / You framework for checking in on your business.
2. The Real Secret to Pricing Your rates must cover all your time: time on the business, time in the business, time off and time out.
3. You Are the Best Investment How therapy, coaching, ADHD/autism discovery and self‑development changed everything for me – and why you can’t “strategise” your way out of unhealed emotional stuff.
4. Becoming Your Own Best Boss Spotting where you’ve internalised your worst bosses and turned them on yourself – and why kindness and beats self‑bullying for productivity hands down.
5. It Takes a Village to Raise a Business I invite you to think about networking as building your virtual board and finding your people so self‑employment doesn’t feel so lonely.
6. Zero Prizes for Burnout Boundaries, artificial urgency, capacity‑led planning and the reminder: “You’re saving PDFs, not lives.”
7. Be Marmite, Not Jam Why the most effective marketing is being your weird, sweary, fully‑you self – so the right people feel deeply seen and the wrong ones self‑select out.
“In a sea of jam, you need to be Marmite.”
If you’re tired of fluffy business advice and want honest, lived‑experience truths about building a sustainable, neurodivergent‑friendly business, this episode will help you redesign how you work so it actually works for your life.
Further resources & links
Real Hourly Rate Calculator + Loom walkthrough (fix your pricing): https://bigpicturebusinesscoach.com/resources/realhourlyratecalc
Related episodes on:
Fixing your pricing: https://open.spotify.com/episode/1XoawW3tW0q8Y3Fh6MvzG1?si=KXpeUScPTOibikRJurVyuA
Just being your damn self in business: https://open.spotify.com/episode/0oqWVt0pCZmrsZiyIo0ir1?si=IDOsO6ILSqSj0bXp6koipg
Building neurodivergent‑friendly business strategy: https://open.spotify.com/episode/05zZJZylL5CsAJFSAtN0XN?si=oyD0uEX9RsuGgj0HsCsveg
Connect with me on LinkedIn for more “unconventional business” conversations and behind‑the‑scenes shares!
Curious to know more?
Connect with me on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
Get in touch: siobhan@revealmarketinguk.com