Episode 103: Ick-Free Marketing & Sales for ADHDers
Why do marketing and sales feel so goddamn icky for business owners with ADHD?
What is it about putting yourself out there that makes it feel like you're scooping your eyeballs out with spoons?
In this episode, I’m digging into my 25 years of experience inside the "marketing machine" to explore why most marketing advice is a one-way ticket to burnout or us neurodivergent business owners. Together, we're binning off the "six steps to six figures" hustle-bro nonsense and finding a way to market that doesn't feel like wearing someone else's clothes.
In this episode, we cover:
The Corporate Borg vs. The Solo Biz Owner Reality: How I went from running massive TV ads and international events to failing at my own marketing—and what I had to unlearn to find the "ick-free" way.
The Guru Culture Trap: Why our ADHD brains can be so susceptible to shame-driven "hope-marketing" at and how to spot a specialist selling hollow promises.
Unmasking Your Marketing: Why your best strategy is just being your weird, wacky, authentic self - whether that means info-dumping, verbal processing, or wheeling out your favourite puns.
The Three Big F*cks:
WHO the f*ck are you for? Niching by "vibes" and problems rather than boring demographics.
WHAT the f*ck do you offer? Why 'build it and they will come is BS' with some harsh lessons from my lockdown online course failure (the one no fucker bought!)
HOW the f*ck will you convert? Why "selling to friends" absolutely counts and the power of talking to just one human a day.
The Reality Check
Marketing shouldn't feel like a performance; it should feel like a fully-aligned well-oiled engine designed to help you meet your "Enough" number. If you are spending 40 hours a week creating content but not seeing success, or if you're so busy you have zero time to market, we need to find your middle ground.
Permission Slip: 🎫 You are allowed to stop following neurotypical expectations that trigger your nervous system. You are allowed to say, "No, not for me right now," to any strategy that makes you want to hide under a duvet.
Resources & Links:
Real Hourly Rate Calculator: Have a financial honesty session with yourself and figure out your "enough" number.
Marketing Personality Quiz: Discover your ND marketing personality and find where you show up best.
Ick-Free Marketing & Sales Masterclass: Go deeper for just £15 and start building a strategy that serves you.
Ick-Free Marketing & Sales for ADHDers 6-week course: Check out when the next cohort is running.
Enjoyed the show?
Leave a comment and let me know what you're taking away from this ep - and please follow us and share it with another ADHD business owner who hates doing their marketing. Let's reach the people who need to hear this message and help them unmask their marketing!
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Curious to know more?
Connect with me on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
Get in touch: siobhan@revealmarketinguk.com